A father, a son, and a mission for pure food
Vaibhav Khatwani
Co-Founder & CEOB.Tech in Agricultural & Food Engineering and M.Tech in Entrepreneurship from IIT Kharagpur. Drives product innovation, quality standards and brand vision at Vaideek Wellness.
Rajkumar Khatwani
Co-Founder & OperationsOver two decades of hands-on experience in the dairy industry. Deep knowledge of traditional ghee-making, sourcing, and quality that forms the backbone of every Vaideek product.
It started with a question Vaibhav brought home from IIT Kharagpur — why does eating pure have to cost a fortune?
With a background in Agricultural & Food Engineering, Vaibhav had the science. His father Rajkumar had spent over 20 years in the dairy industry — understanding cows, milk, and the art of making real ghee. Together, they saw a gap no one was filling.
Most "pure" brands were either unaffordable or unverifiable. Most affordable brands had quietly compromised on quality. The father-son duo set out to change that — to create products that feel premium, taste like they came from your grandmother's kitchen, and are priced for every Indian family.
"Premiumness should not be a privilege. Every Indian family deserves food that is pure, honest, and made the right way."
Vaideek Wellness was born in Jaipur — with a commitment to bring back the real flavours of India. No shortcuts. No compromises. No adulteration.
